Have you ever sent an email packed with details and been frustrated because someone didn’t digest and retain all the information? Or maybe you drafted a comprehensive design doc that no one read. There are countless scenarios where we expect colleagues to dig into our documents like they’re the next GoT volume. It’s disappointing when we realize our efforts aren’t appreciated but here's thing: People don’t read, they skim. Don’t blame them. Chances are you do the same thing.
Email sucks for brainstorming and the exchange of abstract ideas. If you want your emails to be read, keep them short. If you want creative exchange, talk to your collaborators. If you’re writing documentation, you guessed it, keep it short. Writing consumable and clear documentation requires strong editing skills. Prepare to spend as much time paring down your text as you did writing the first draft. And be prepared to talk through your ideas.