As an artist you may know exactly what you want to say but you may not see your work clearly from inside the creative bubble. Whether you’re developing personal or commercial work one thing will be constant: your objectivity will probably suck.
That’s why you need a wingman. Someone to keep you honest, on-target and motivated. A friend, an art director, an editor, or colleague who knows what you’re trying to accomplish. What you see isn’t necessarily what anyone else sees and sometimes it helps to have someone to ask, “Are you drunk?”
Yes, even the best artists, writers, directors and dancers have agents, directors, and editors to help focus the message. To make something great even better. If you don't have a wingman, find one. Be critical of yourself but also invite focused criticism.